One of the sectors most affected by the new coronavirus was the corporate events, due to agglomerations and direct contact among the people. In the case of corporate events, which goes far beyond disseminate new knowledge to the public, it is an experience that involves networking and entertainment. Reinvention came as a necessity. Online and hybrid formats have emerged as a solution.

Online or Virtual events

The online event is a media distributed over the internet using technologies such as streaming, on demand and live transmission. Its content can be transmitted in real time or by the release for later access of something which has already been recorded.

There are some advantages on the online format, such as connecting more people from different places, people who would not have time or availability to be in-person at the event. You can also reduce costs, after all, you do not have to spend on room rentals, travel fees and hiring business partners. In addition, you can use chat tools to maintain interaction and engagement with participants throughout the event, in addition to increasing the connection between them by doing actions before and after the event as well. With this method, the organizers can bring quality content in a more direct and objective way, as they need to keep the public’s attention in this virtual environment.

Within this online format, one of the most popular during this pandemic is the corporate live, where the company is focused to generate leads to bring unique and exclusive content to its guests, customers and employees who watch the streaming. It is an alternative way for the company which seeks to be closer to the consumer and keep effective communication with the customers.

Hybrid Events

The hybrid format, on the other hand, takes place part in person and part virtual, either with participants or remote speakers. It is a trend which presents itself as an option for a series of events such as conventions, courses, congresses and several others, always with innovative options for interaction with the public. In addition to a live broadcast platform, it is also necessary to have a professional production team and a dedicated internet link.

The main advantage of the Hybrid format is the greater public reach which is as same as the virtual format. There is also the issue of the best cost-benefit ratio, as it can be done in a smaller space and with less labor, thus requiring less investment. In addition, you can allow access to content after the event. You can make this material available for free or even sell the access to it.

Looking to the future

It is worth remembering that all of this is possible thanks to technology, which has become a great allied in this new challenge. Film companies that have adapted to the new model and specialized to capture images and transmitting via the Internet, tend to provide many services from now onwards.

As it is very difficult to substitute human connection in face-to-face events, after the crisis, the event area will once again carry out its projects, such as fairs, symposium, congresses, and we already know that many things will change. There will be greater concern to prevent agglomerations, improve hygiene care, and observe all safety protocols. Fortunately, there are already signs of this resumption, and more and more, intelligent and innovation-driven events will unite the benefits of both models (on-site and virtual), contributing to the growth of companies.

If you already have plans to hold a corporate event, WTB Travel is at your disposal to help you plan and carry out successfully.